A Fortune 100 leader in the B2C space was preparing to pilot an enterprise-level B2B service. It was a high-stakes, high-reward proposition—one that could launch them in new markets and diversify their revenue opportunities.
The initiative was critical to the parent company. But it would be difficult. The new service was outside the company’s core focus and few on the team had experience in this new arena. With limited budget and bandwidth and almost no lead time, our client needed on-demand access to professional resources to scale up their expertise.
Leadership wanted a single professional services partner to support the long list of urgent projects and competencies required. This partner had to quickly engage and disengage an ever-changing roster of experts, some accessed for only a few hours, others for more than a year.
The challenge was far outside of scope for most agencies and boutique staffing companies. Instead of the old-fashioned approach—billing separately for each individual project at a premium price—the client demanded a flexible and streamlined partnership that could meet their exact but rapidly changing needs.
Enter the EWINGS Human Capital Platform. For this unique challenge, we assigned a senior-level Project Manager responsible for: managing the team; creative and strategic input; project timelines, execution and delivery; resource planning; vendor management; etc. We then established a customized retainer with a fixed bank of hours covering resources at three different rate levels, depending on skill and experience. Month to month, the client would work with our Project Manager to bank or borrow hours from any rate level to maximize control of how limited funds were used. If hours were left at the end of the year, they had three months to use them. Credits could also be transferred to a different department within the company, even for entirely different professional profiles.
In the first year of the engagement alone, EWINGS’ team of 41 professionals executed 85 specialized projects—from strategy and marketing to operations and technology. Our Human Capital Platform provided a simpler path to execution for our client with zero waste of time or dollars.
COMPETENCIES ENGAGED:
Branding, Catalog Production, Collation, Content Management, Creative Direction, Database Programming and Analysis, Data Entry, Direct Mail, e-Commerce, Email Campaigns, Holiday Campaigns, Incentives, List Management, Loyalty, Marketing Communications, Marketing Strategy, Market Research, Merchandise Order Processing, Packaging, Presentation Development, Print Services, Process Engineering and Mapping, Product Sourcing, Project Management, Recognition, Recruiting, Rewards, Sales Scripting, Style Guide, Tradeshow Strategy, Traffic Management, Translation, Vendor Management, and Vertical Strategy.
